Evandro Damião Barbosa
Senior Innovation Product Manager (CRM & Big Data) at Santander Brasil S.A.

Excellent background in digital marketing strategies, analytical marketing, business intelligence, data insight, and data innovation projects.

Currently working with data innovation project as Product Manager in CRM & Big Data department of Santander Brasil, after passed in tech companies (Aunica and Reamp), and some of most iconic advertising groups (Dentsu Aegis Network and Publicis Group) working with business intelligence and digital marketing to brands like Heineken, Samsung, Jeep, Nivea and Chevrolet.

Curiosity, fast learning, affinity with numbers, high attention to detail and strong logical and analytical reasoning are some of the characteristics that I carry with me. I value and chase the data-driven culture, with attention to quantitative and qualitative data. In addition, I consider extremely important the interdisciplinarity and multidisciplinarity in any segment of activity.

My key role is providing a comprehensive understanding of customer segments, usability, affinities and lifetime value to help internal customers achieve their goalsQUID QUAERIS?